Web Analysis for The Guardian

Hello everyone!

Today I will be posting about my new favorite news website which just so happen to be the guardian.com. The Guardian is a news outlet website that is owned by The Guardian Media Group (GMG). They are a British mass media company that also owns other news outlets such as The Observer. The GMG is owned by Scott Trust Limited, which allows them to be able to be financially and editorially independent.

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The Guardian is mainly financed through the many advertisements throughout the website. Although the content on the website is free they do have a paid subscriptions section where you can pay to be a part of two different subscriptions. The digital pack allows you to access the UK edition as well as access the Guardian premium app. The second subscription is the Guardian Weekly where you can pay to get access to many different international news outlets delivered to your home in print.

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The Guardian uses multimedia to their advantage all throughout their website. They have a video section where you can view many different interviews that they have conducted as well as view interviews that they feel are news worthy. On the article pages you can also find many links to other articles that you may find interesting as well as articles that they feel are similar or related to the article at hand.

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The Guardian also has many social media websites that readers can go to in order to read snippets of stories or find links to their articles on their news site. Their Facebook account seems to focus more on entertainment pieces than hard hitting news, whereas their Twitter account has more focus on hard hitting news that entertainment. Their Instagram page has a lot of interesting photos on it with different stories behind it but focuses more on art and fun cakes.

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The Guardian does a very good job at allowing people to provide their feedback of their website and articles. When you visit their page they have this pop-up that comes up that allows you to click on it and give them your opinion on their website and articles. This feature is called the Guardian Crowd. They also have a page that you can go to in order to send them emails as well as join their other group called Guardian members. Of course they have a comments section where you can comment on the article and give them your feedback on the article itself. They also have a section of their website called the opinion section where they post peoples opinion on different topics in the news.

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One article that caught my eye was an article on this California woman who was burned by her e-cigarette that exploded on her. Apparently this woman was on her way to the airport when she plugged her e-cigarette in to charge and it exploded causing her dress to catch on fire, which caused her to have second degree burns on her thighs, buttocks and hands. Another story that I found interesting was a story on African women and their views on wearing their hair natural. Although this story isn’t current, I still found it interesting the way these women thought about their natural hair. In the article these women basically said that wearing your hair in its natural state made you look unkept and poor, and that the women who didn’t wear weaves weren’t going to find anyone to marry them. Many of these women couldn’t afford to buy these expensive weaves but they did anyway just so they could look nice.

The only downside of this website to me, was the main page being a little cluttered and the overbearing amount of advertisements throughout the articles. The main page is just really busy with a lot on it and can be a little too much to take in at once. The advertisements are placed all throughout the article which takes some of the focus away from the article and onto the advertisements. When a story is really sad and heartbreaking it takes an emotional aspect away from the page with the advertisements everywhere and makes it seem a lit inconsiderate of the situation.

I hope you enjoyed my analysis on The Guardian and if you would like to read the articles that I mentioned above you can check out the links below.

The woman and the e-cigarette article:

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http://www.theguardian.com/us-news/2015/oct/01/california-woman-burned-e-cigarette-awarded

The African women and natural hair article:

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http://www.theguardian.com/world/2011/dec/16/curls-nigerian-women-straight

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